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Thứ Ba, 28 tháng 6, 2011

Noodle maker told to revise ‘color-changing’ ad


The Vietnam Food Administration (VFA) Tuesday demanded Masan Food to change some words in a TV commercial that its competitor said misleads viewers into thinking that any instant noodle other than Tien Vua is unsafe.
Nguyen Thanh Phong, deputy head of VFA, said his unit has granted a license to the ad where Masan Food’s Tien Vua instant noodle is shown and compared to another unnamed noodle.
While the soup in the Tien Vua bowl remains unchanged in color, the soup in the other bowl turns dark yellow, suggesting that it contains coloring, which is harmful to health.
According to competitor Acecook Vietnam, the color change cannot be put down to coloring and not can be considered synonymous with health risks.
As for VFA’s Phong, he maintained the ad content does not violate legal regulations but since the ad might be misleading, VFA has asked for some amendments.

Phong also said there have recently been many cases where other manufacturers were asked to change their ads due to vague and inaccurate contents.
But the current regulations stipulate a fine of only VND5-10 million (US$250-500) on the violated ads, which he said is not strict enough.

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